Barcelona Open Banc Sabadell will be part of the “Roland-Garros Pro Series”
Barcelona Open Banc Sabadell will be part of the “Roland Garros Pro Series”, a strategic new partnership between Roland-Garros and various international tournaments, both WTA and ATP, played on a clay surface. The French Tennis Federation (FFT in French) is thus strengthening its relationship with other high-profile clay-court stakeholders so that they can collaborate more and work towards a common goal: to get more people playing tennis on clay.
Thanks to this partnership, the FFT is teaming up with various international tournaments, both in France and abroad, that punctuate the WTA and ATP clay seasons. This ground-breaking partnership groups together the Barcelona Open Banc Sabadell (ATP 500), the Argentina Open (ATP 250), the Rio Open (ATP 500), the Open Parc Auvergne-Rhône-Alpes (ATP 250), the Internationaux de Strasbourg (WTA International) and finally Roland-Garros.
United by a shared passion and ambition, this new family of tournaments will be able to build strong and long-lasting relationships, way beyond the clay season. This initiative will enable the members to freely discuss good practice and expertise, for example the fundamental issues of CSR and using digital innovations to boost the tennis fans’ involvement, as well as collaborating to create editorial content and even organising joint events.
“As one of the most traditional international clay-court tournament, we are delighted to be part of this extraordinary initiative. Besides promoting tennis on clay all around the world, this partnership will let us share experience and expertise, as well as create sinergies and better practices with our partners. At the end of the day, it will all result in benefits for our sponsors and fans”, says Xavier Pujol, CEO of the Barcelona Open Banc Sabadell.
“With the Roland-Garros Pro Series, the FFT has reached a new milestone in the promotion of clay-court tennis. With 165 FFT-affiliated clubs in France for amateur tennis, we are forging stronger ties with professional tennis. We are fulfilling our role as a world clay-court championship,” explains Bernard Giudicelli, President of the FFT.
“Clay court is about emotions, great battles, and the power of overcoming obstacles, surrounded by beliefs, hopes and passion. That’s why I love the game, especially at Roland-Garros. That’s why I support the Roland-Garros Pro Series partnership between Roland-Garros and ATP & WTA clay tournaments. All these efforts are important to share experiences among the great tournaments that inspire people all over the world,” explains Gustavo Kuerten, three-time champion at Roland-Garros.