‘Play for the planet’, the green commitment of the Barcelona Open Banc Sabadell.

This morning took place one of the key events of the Barcelona Open Banc Sabadell with sustainability as a protagonist. A two-hour conference addressed the relationship between the world of sport and its environment, as well as how to maximize its environmental, economic and social impact.

The event counted with the contributions of personalities and experts in the field such as Jose Maria Baldasano, Emeritus Professor of Environmental Engineering; Irma Ventayol, Director of the Office of Climate Change and Sustainability of the Barcelona City Council; Ignasi Cubiñà, President and Co-Founder of Eco Intelligent Growth; Jordi Portabella, Sustainability Director of FC Barcelona; Joan Ramon Riera, Councilor of the District of Les Corts and of Children, Youth and Senior Citizens of the Barcelona City Council; Marià Torrecilla, Director of Sustainability of FC Barcelona; Joan Ramon Riera, Councilor of the District of Les Corts and of Children, Youth and Senior Citizens of the Barcelona City Council; Marià Torrecilla, Director of Sustainability of FC Barcelona; Marià Torrecilla, Director of Sustainability of FC Barcelona. De Barcelona; Marià Torrecilla, Product Manager CUPRA; Carles Vallès, coordinator of sporting events of Aj. De Barcelona; Juan Luis Pozo, Sustainability Director of the Global Omnium Group; Mark Epps, Senior Communication Manager of ATP and Alejandro de Frías, Sustainability Manager of Danone. The event was moderated by Albert Bosch and was attended by Jordi Cambra, director of the RCTB, and Xavier Pujol, CEO of the Barcelona Open Banc Sabadell.

With the 1899 club room full to capacity, the CEO of the tournament, Xavier Pujol, opened the conference by congratulating himself for all the measures taken by the tournament that year after year make this one of the pioneering events in environmental commitment and with a greater projection in green innovation and energy efficiency, becoming a reference not only in tennis but also in global sports competitions. Pujol stated that the fight against climate change, “involves all of us in the common commitment to reach 2040 with a zero carbon neutrality,” as specified by the United Nations and referred to by several speakers. “Leaving the planet better than we found it” was a common mantra among most of the speakers, as specified by Mark Epps, representative of the ATP, in his participation where he showed the commitment of the tennis organization to reduce emissions to 50% by 2030. This was also ratified by Baldsano, who brought a scientific perspective to the event.

Secondly, the various speakers representing the Barcelona City Council detailed the challenges facing the city of Barcelona in its fight against climate change, but also in social inclusion, and where events such as the Barcelona Open Banc Sabadell play a key role. Institutions such as FC Barcelona or the Barcelona Marathon have also contributed their experience, as the mobilization of attendees, the generation of waste or the awareness-raising work are some of the key factors they share in the reduction of the ecological impact. Mobility was one of the main themes of the conference, where the role of electric vehicles was highlighted, with CUPRA as the main guarantor, as well as the promotion of public transport in the mobility of large-scale events. Waste management and economy of scale and proximity were the experiences contributed by the Danone Group in its participation.

The conference ended with a small lunch where attendees and speakers were able to continue sharing experiences and synergies, albeit with zero waste.